Tourism Selangor is the State of Selangor’s official Tourism Board honoured with the mandate to create an influx of local and international tourists into Selangor, Malaysia by increasing the profile of the State. The Board has undertaken many initiatives that include organising local and international events, campaigns and roadshows, and venturing into several overseas tourism trade missions.
responsible for promoting Selangor as an extraordinary holiday and event destination.
Our role is to create demand for travel to the state by connecting people culturally and emotionally to Selangor. Tourism Selangor is a Selangor State (GLC) Government Link Company and part of the broader economic development under the portfolio of Culture, Tourism, Malay Tradition and Heritage.
Tourism Selangor promotes Selangor as an extraordinary holiday and event destination. This includes marketing the State, developing, attracting and promoting major sporting, arts, cultural and business events, and supporting major projects that will draw visitors to particular destinations.
We aim to make Selangor as the most desirable and memorable destination in Malaysia for new visitors so that they keep coming back.
Through innovative marketing campaigns, we aim to raise local, national and international awareness of Selangor’s extraordinary destinations and experiences. Our marketing strategy focuses on brand communications, event marketing, cooperative marketing with key airlines and distribution partners, trade education, public relations, and major business event promotion.
We measure all programs using a variety of evaluation techniques in order to further target high-yield visitors, creating a positive and robust flow-on effect for the local tourism economy.
Tourism Selangor aims to develop, sponsor and promote a diverse range of sporting, arts, cultural and culinary events across the State that highlight Selangor as a great place to live, work and visit.
Events are critical to tourism as they provide a time-specific reason for people to visit, and therefore drive visitation to the State. They also provide valuable media exposure in key domestic and international markets and create brand awareness opportunities for Selangor. In addition, they utilize venue infrastructure, add social vibrancy and encourage community participation.
Tourism Selangor actively bids for major international events which will attract significant numbers of international and interstate visitors, have a positive economic impact for Selangor, and showcase the State.
We focus on the supply side issues in Selangor tourism by working across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities. We seek to facilitate the filling of gaps through private and public investment.
Get the latest tourism industry news and updates on upcoming and past events in Selangor.