• Accommodation
  • Cruise
  • Eco & Nature
  • Education
  • Entertainment
  • Golf
  • Heritage, Arts & Culture
  • Medical & Wellness
  • MICE & Business Tourism
  • Museum & Palace
  • Shopping & Leisure
  • Sports & Adventure
  • Theme Park

Mission and Vision

The drivers of what we set out to achieve are the mission and vision of our organisation. We strive to achieve a balanced development that benefits both the state’s economic affairs and the people. 

Our Vision

To become top Tourism Board and upholding the State of Selangor as the preferred first-choice tourist destination in Malaysia.

Our Missions

Produce the best quality in operation, services and products

Generate main income towards the development of the Selangor State

Establish fruitful collaboration with industry players

Meet tourist's expectations and attend to their needs

Provide useful information to the tourists

Our Objective

  • Increase domestic and foreign tourist arrivals
  • Extend the average tourists’ length-of-stay and to increase per capita expenditure
  • Stimulate the growth of domestic tourism and encourage planned holiday culture
  • Increase the market share of international meetings, incentives, conventions, and exhibitions (MICE) segment
  • Provide efficient and quality event management and creative media services
  • Design, manage and implement tourism events and official programs of the Selangor State Government in perfect order and quality, which meets the international standard without compromising the laws and regulations of the State
  • Establish fruitful collaborations and ensure the longevity of Selangor’s tourism products’ competitive edge

BUSINESS HOURS 8:30am – 5:30pm, Monday to Fridays | SUPPORT: +603-55132000 | EMAIL: [email protected]

BUSINESS HOURS 8:30am – 5:30pm, Monday to Fridays | SUPPORT: +603-55132000 | EMAIL: [email protected]

Scroll Up