• Accommodation
  • Cruise
  • Eco & Nature
  • Education
  • Entertainment
  • Golf
  • Heritage, Arts & Culture
  • Medical & Wellness
  • MICE & Business Tourism
  • Museum & Palace
  • Shopping & Leisure
  • Sports & Adventure
  • Theme Park

Management Team of Tourism Selangor

The management team of Tourism Selangor holds the responsibility to create cultures that people enjoy working in as well as maintaining responsibility for key business functions.

Management Team of Tourism Selangor 1

Azrul Shah Bin Mohamad

Chief Executive Officer

The Chief Executive Officer (CEO) of Tourism Selangor plays a key role in helping to increase the contribution of tourism to Selangor’s economy. The CEO provides strategic leadership to the development and implementation of the State’s strategy and action plans for tourism and works closely with a range of public and private sector stakeholders to ensure growth of the industry.

Management Team of Tourism Selangor 2

Mohammad Zaim Bin Mohammad Nashir

Finance & Administration Manager

Finance & Administration Department supports Tourism Selangor by being the backbone of the whole operation. They oversee financial services, performs risk management, handles human resource management, sensitive information management, ICT and procurement/contract services. The Department also takes care of Tourism Selangor’s financial and accounting, ensuring that the agency’s reports are properly audited and in compliant with Malaysia’s financial laws.

Management Team of Tourism Selangor 3

Ahmad Nazri Tashriq Bin Rahmat

Corporate Communication Manager

Corporate Communication Department has stewardship over Tourism Selangor’s corporate brand and its refinement. The department oversees the development and evolution of the marketing material and campaigns promoting Tourism Selangor. Key functions of the department include liaison with creative and media agencies, digital marketing agencies, campaign planning, promotion and development, public relations with destinations (products), image library management, and destination promotion content production.

Management Team of Tourism Selangor 4

Khuzaimah Binti Jamaluddin

Promotion Manager

Promotion Department spearheads the development of the Selangor tourism industry by analyzing statistics and providing strategies. The department relays Tourism Selangor’s corporate strategy and operational plans and is responsible for implementing Tourism Selangor’s marketing strategy in Malaysia. The Promotion Department works with airlines, wholesalers, agents, Tourism Malaysia and Selangor tourism operators to communicate Selangor’s brand messages and plans to bring more visitors to Selangor. They expand to key international markets by adapting it to the local consumer insights and industry conditions.

Management Team of Tourism Selangor 5

Fadhirul Anuar Bin Salleh

Product & Package Development Manager

The Product & Package Development department’s primary task is to create public awareness of the various tourism products that the state has offer. This includes organising familiarization trips as well as coordinating CSR activities that support Tourism Selangor’s corporate social responsibility initiatives. The department also focuses on revenue generation initiatives that allow Tourism Selangor to further support product awareness.

Management Team of Tourism Selangor 6

Mohamad Faroul Mustaffa Bin Ngadamin

Event & Focus Tourism Manager

Events play an important role in tourism as they provide visitors with a specific reason to book their trip or extend a vacation. It provides a boost to the economy, adds pride and vibrancy, and raises the profile of the state of Selangor through media publicity. The Event & Focus Tourism Department develops, markets, promotes and sponsors a diverse calendar of events spanning sports, cultural, arts and culinary that showcases Selangor and its vast offerings as a great place to live, work and visit.

Management Team of Tourism Selangor 7

Halim Bin Hamdan

Corporate Strategy Manager

Corporate Strategy Department plays a role in strategic planning, coaching and analysis, as well as performance, risk and relations management at Tourism Selangor. The department is also responsible in developing initiatives towards securing the largest business value. It is achieved by initiating and maintaining relationships with leading organizations, as well as evaluating and supervising market’s performance and matching business strategies with transitional processes.

Management Team of Tourism Selangor 8

Chua Yee Ling

Industrial Development Manager

As a Secretariat in Selangor’s Tourism Research Enhancement Committee, Industrial Development Department is responsible in ensuring timely delivery of progress and performance research on Selangor’s tourism industry by attaining industrial and economic data from time to time. The role of the department extends to developing and intensifying human resources in Selangor’s tourism via seminars and courses, encouraging investments via incentives, tourism funds and consultation, and laying out rules and regulations towards improving the industry’s service quality and facilities.

Management Team of Tourism Selangor 9

Cheong Ei Leen

Business Development Manager

Business Development Department’s core responsibilities include market expansion, new user attainment and consumer awareness development. The Department through various efforts such as business analysis, business data supervision, growth evaluation assessment, networking and marketing, in overall aims to fuel Tourism Selangor’s business growth and paves the way for more fruitful opportunities along the way. Aside from business development activities, the department also monitors the maintenance and administration of key tourism properties in the state namely: Kanching Eco Forest Park, Chongkak Park & Resort, and Sri Berkat Rest House.

Management Team of Tourism Selangor 10

Arshad bin Mustafa

Stakeholders and Government Relation Affairs’ Manager

The Manager of Stakeholders and Government Relation Affairs’ role at Tourism Selangor is to manage stakeholder involvement at Local Authority, State and Federal levels, as well as establish good relationships with Federal and State Government offices on behalf of Tourism Selangor. The role extends to guiding and managing work projects based on the needs of the stakeholders, and managing workshops, round table discussions and logistic forums. These include project planning and the production of respective reports before Project Board and Project Management Office.

BUSINESS HOURS 8:30am – 5:30pm, Monday to Fridays | SUPPORT: +603-55132000 | EMAIL: [email protected]

BUSINESS HOURS 8:30am – 5:30pm, Monday to Fridays | SUPPORT: +603-55132000 | EMAIL: [email protected]

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