Subang Parade, once known as the “longest shopping centre in Southeast Asia”, was the first ‘regional’ shopping centre in Selangor when it opened in 1988. Subang Parade has remained vibrant since then. It remains as one of Hektar REIT’s core assets, a dominant shopping centre within its catchment area, in the heart of Subang Jaya’s commercial district, a township 25 minutes away from Kuala Lumpur.
Subang Parade’s positioning strategy is neighbourhood focused, with an emphasis on its primary trade area which provides the centre with a ‘captive’ customer base. The appeal of the shopping centre lies in its ability to provide value and convenience to its shoppers.