KUALA LUMPUR, 6 SEPTEMBER 2026 – Tourism Selangor concluded its participation in MATTA Fair National September 2026 on a high note, receiving encouraging responses from both domestic and international visitors throughout the three-day event held at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. The participation served as a strategic platform to strengthen promotional efforts for the Visit Selangor Year 2026 (VSY2026) campaign while supporting the aspirations of Visit Malaysia Year 2026 (VMY2026).
Throughout the exhibition, the Tourism Selangor pavilion emerged as one of the key attractions for visitors seeking information on destinations, tourism products, holiday packages, and special promotions offered by tourism industry players from Selangor.
Through the participation of 25 tourism operators and tourism products from Selangor, Tourism Selangor successfully highlighted the diverse travel experiences available across the state, including ecotourism, agritourism, theme parks, hospitality, cultural heritage, and community-based tourism. The participation reflects the tourism industry’s continued commitment to supporting the Visit Selangor Year 2026 campaign and reinforcing Selangor’s position as one of Malaysia’s leading tourism destinations.
Participating operators and tourism products under the Tourism Selangor pavilion included Farm Fresh, AVIS Budget Malaysia, PADAT, Gombak-Hulu Langat Geopark, Hos Komuniti Selangor, Kelab Wau Kapal Selangor, Selangor Fruit Valley, Cyberview Resort & Spa, DurianBB Academy, Rumah Hutan Terapi Alam, Heritaste Since 1984, Nur Lembah Pangsun, Wet World Shah Alam, Amverton Cove Carey Island, Wyndham Acmar Klang, Mercure Hotel Glenmarie, Golden Palm Tree Malaysia, GL Play by Gamuda Land, WindMill Fun Park, Gold Coast Morib International Resort, Kuala Selangor Municipal Council, Hulu Selangor Municipal Council, and Fraser Valley Kuala Kubu Bharu. Also participating were Jump Street and GT Food Asia Sdn. Bhd., offering various promotions and tourism products to visitors throughout the exhibition.
MATTA Fair National September 2026 also brought together a wide range of tourism industry segments, including:
- Hajj and Umrah Travel Agencies
- Domestic Travel Agencies
- International Outbound Travel Agencies
- International Inbound Travel Agencies
The extensive participation of industry players further strengthened MATTA Fair’s position as Malaysia’s premier tourism exhibition and expanded networking opportunities among tourism stakeholders at both domestic and international levels.
Throughout the three-day event, Tourism Selangor featured a variety of engaging activities and attractions at its state pavilion, the largest at the fair with 124 sales booths, offering discounts of up to 50% on tourism products and travel packages across Selangor.
Highlights included the largest exhibition presence by Farm Fresh with 10 booths in conjunction with Visit Selangor Year 2026 and Visit Malaysia Year 2026; a live performance of the official campaign song “Surprising Selangor Kan Ada” by Mohsein Kush accompanied by PADAT dancers; exhibitions and interactive activities by Kelab Wau Kapal Cagat Negeri Selangor; a geo-product showcase by Gombak-Hulu Langat Geopark in collaboration with APAA ART; fruit sales and promotional ticket packages by Selangor Fruit Valley; and product exhibitions by Hos Komuniti Selangor, featuring products developed by local communities.
The wide array of activities not only attracted visitors but also provided opportunities for the public to gain a deeper understanding of Selangor’s unique tourism offerings, cultural heritage, and authentic travel experiences.
Tourism Selangor extends its sincere appreciation to all strategic partners, tourism operators, MATTA organisers, government agencies, local authorities, local communities, and visitors for their support throughout MATTA Fair National September 2026. The close collaboration among stakeholders will continue to drive the success of Visit Selangor Year 2026 and strengthen Selangor’s position as a leading tourism destination in Malaysia.
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