TOKYO, JAPAN 4 NOVEMBER 2026 – Tourism Selangor is strengthening its presence in the Japanese market through the Surprising Selangor: Asia 2026 Sales & Networking Programme Series 3 – Japan, held in conjunction with Malaysia Fair 2026 Tokyo. The mission forms part of Tourism Selangor’s ongoing efforts to expand its international outreach, strengthen industry collaborations and promote Visit Selangor Year 2026 to one of Asia’s key outbound travel markets.
Led by Chua Yee Ling, Chief Executive Officer of Tourism Selangor, the programme combines strategic industry engagements, business networking opportunities and consumer-facing promotional activities aimed at increasing awareness of Selangor as a preferred destination among Japanese travellers.
As Malaysia’s gateway state and home to Kuala Lumpur International Airport (KLIA), Selangor offers visitors seamless connectivity and a diverse tourism portfolio that includes eco-tourism, cultural and heritage attractions, gastronomy, shopping, wellness tourism, family-friendly attractions and community-based tourism experiences.
One of the key highlights of the mission is Tourism Selangor’s engagement with Mitsui Fudosan Co., Ltd. and Mitsui Shopping Park LaLaport, aimed at exploring potential strategic collaborations in destination marketing and tourism promotion. The discussion will focus on opportunities for joint campaigns, promotional partnerships and long-term marketing initiatives that can connect Selangor with a wider Japanese audience through shared expertise, resources and consumer networks.
In collaboration with Tourism Malaysia Tokyo, Tourism Selangor has conducted a series of networking and engagement sessions with travel agencies, tour operators and tourism stakeholders. These discussions have provided a platform to exchange market insights, identify emerging travel trends and explore opportunities to develop travel packages and promotional campaigns centred around Visit Selangor Year 2026.
As part of its participation in Malaysia Fair 2026 Tokyo, Tourism Selangor will bring the state’s tourism experiences directly to Japanese consumers through a variety of interactive and immersive activities, including:
- Tourism Passport & Stamp Collection Programme – Encouraging visitors to explore participating tourism booths and destinations while collecting commemorative stamps as souvenirs.
- Virtual Reality (VR) Tourism Experience – Providing visitors with an immersive digital journey through Selangor’s iconic attractions, nature-based destinations, cultural landmarks and lifestyle experiences.
- Traditional Malaysian Costume Experience – Offering visitors the opportunity to discover Malaysia’s multicultural heritage through traditional attire and interactive photo opportunities.
- Malaysian Gastronomy Showcase – Introducing the rich flavours of Malaysia and Selangor through food demonstrations, tasting sessions and presentations of traditional delicacies that reflect the state’s culinary heritage.
The programme is designed not only to promote destinations but also to create meaningful connections between Japanese consumers and the unique experiences available in Selangor. Through these interactive activities, visitors will gain first-hand exposure to the culture, heritage, hospitality and attractions that await them in Malaysia.
Speaking on the programme, Chua Yee Ling, Chief Executive Officer of Tourism Selangor, said, “Through our participation in Malaysia Fair 2026 Tokyo, we hope to inspire more visitors to discover what makes Selangor unique, from our natural attractions and cultural diversity to our gastronomy, wellness offerings and family-friendly experiences. We believe these engagements will contribute towards stronger tourism ties and create new opportunities for collaboration in the years ahead.”
The initiative reflects Tourism Selangor’s commitment to expanding its footprint in key international markets while supporting the aspirations of Visit Selangor Year 2026. Through strategic partnerships, industry engagement and innovative consumer experiences, Tourism Selangor aims to attract more high-value visitors and further position Selangor as one of Malaysia’s leading tourism destinations.
