MEDIA RELEASE
For Immediate Release
DOUBLE WINS FOR TOURISM SELANGOR IN 2022!
Extensive Selangor Tourism Promotional Campaign Receive Recognition in Prestigious Awards
SELANGOR, 16 December 2022 – Tourism Selangor, the official tourism agency for the State of Selangor, was recently awarded two awards for its constant initiative and tourism promotional campaigns. Tourism Selangor bags the award of Government Service Delivery in the Tourism Sector for Tourism Promotion Strategies in the International Business Review ASEAN Award 2022 and bags the Public Sector Award for the Domestic Tourism Promotional Campaign “Pusing Selangor Dulu!” in the Malaysia Public Relations Award 2022 by the Public Relations and Communications Association of Malaysia (PRCA).
These two inaugural awards were supported by the achievements through Selangor tourism promotional campaigns; the “Nak Bercuti, Pusing Selangor Dulu!” and “Splendid Selangor, Take Me Anywhere!”. Due to the state’s dynamic and active promotional campaign, Selangor has been announced as the top domestic tourism destination for 2021, with over 10.2 Million of tourist inflow to the state, which is one of the main strengths evaluated for the awards.
Two decades in the industry since 2001 made Tourism Selangor more mature in planning for tourism promotion and in introducing Selangor’s tourism products to tourists domestically and internationally. Among other initiatives are the digital promotions initiated by the Corporate Communication team in the production of Virtual Reality Campaigns with over 30 VR videos on the Tourism Selangor YouTube channel and over 40 social media campaigns for 4 different markets; Japan, China, the Middle East and Domestic.
According to the Chief Executive Officer of Tourism Selangor, Azrul Shah Mohamad, elevating the tourism industry throughout the pandemic was no easy feat. However, Selangor industry players have proven their capability and resilience in bringing back tourists domestically and internationally. This is assisted by the various aids by the State Government of Selangor through Kita Selangor.
The tourism industry plays a vital role in Selangor especially in shaping Selangor’s local economy. Tourism Selangor has taken various proactive approaches in shaping its promotional campaigns when the pandemic badly hit the tourism industry in 2020. Moving towards 2023, Selangor is looking forward to expand its focus segmentation broader such as cyclotourism, cruise, golf, ecotourism and the Gombak Hulu Langat Geopark Project.
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