For Immediate Release
TOURISM SELANGOR EMBRACING 2023 WITH EXTENSIVE TIES WITH JAPAN TOURISM MARKET
SELANGOR, 13 JANUARY 2023 – Tourism Selangor, the Selangor State’s Official Tourism Promotion Agency, held a Splendid Selangor Roadshow to Japan with a mission to boost business cooperation between Malaysian tourism industry players and Japan tourism industry players, mainly in Tokyo and Osaka. The visits took place for five days, from 8th January until 12th January 2023.
The visit was led by the Honourable Mr. Hee Loy Sian, the Tourism and Environment Executive Committee for the State of Selangor. The Roadshow to Japan 3.0 showcased a wide range of market segmentation in Selangor while promoting the “Splendid Selangor, Take Me Anywhere!” campaign.
In embracing the new year spirit, this third Roadshow to Japan will elevate extensive partnerships with the tourism industry players in Japan. Selangor has received 196,970 tourists from Japan pre-pandemic. However, the number has decreased to 24.7% due to travel restrictions throughout the pandemic. With the travel ban lifted, Selangor targeted an increased inflow of tourists from Japan with abundant attractions and segmentations offered by this State.
The Honourable Mr Hee Loy Sian, Tourism and Environment Executive Committee, in a statement said, in embracing the new year, our core narrative is to pique the interests of international tourists while increasing the awareness of Selangor as an ideal travel destination globally and developing more collaboration between tourism operators and tourism industry members in Japan.
Moving towards 2023, the ‘Splendid Selangor, Take Me Anywhere!’ campaign will be highly utilised and enhanced to attract more prospective partnerships via FAM trips with media and travel agencies, cross-promotion series including advertising and digital campaigns, roadshows, and sales missions, with the participating countries including Japan.
The Splendid Selangor campaign is a significant effort and a turning point to increase cooperation between the interested nations. The campaign potentially establishes Selangor as a prominent travel destination in Asia and on a global scale. Tourism Selangor is ready to tap into extensive partnerships with tourism operators and industry players while gearing up its awareness to elevate the mission to be an ideal travel destination.