TOURISM SELANGOR LAUNCHES “EAGER TO TRAVEL? PUSING SELANGOR DULU!” CAMPAIGN
Taking a Step Towards Strengthening State’s Domestic Tourism with a Well-rounded Domestic Tourism Promotional Campaign by Tourism Selangor
SHAH ALAM, 17 December 2020 – The Selangor State Government through its official Tourism Promotion Agency, Tourism Selangor continues its proactive move towards strengthening State’s domestic tourism with the execution of the “Eager to Travel? Pusing Selangor Dulu!” Campaign. The Campaign was first introduced via digital platform commencing June 10th, following the announcement by the Ministry of Tourism, Arts and Culture (MOTAC) on the re-opening of domestic tourism in conjuction with the implementation of the Recovery Movement Control Order (RMCO).
It is known by many, tourism is one of the industries severely-affected by the Covid-19 pandemic which has taken the world by storm. A number of tourism operators had to shut their operations down, some may continue operating without making any profits, and those who depend on the industry, have lost their source of income.
Undertanding this concerning situation, Selangor State Government has taken the first step in announcing two Economic Stimulus Packages, and an Economic Recovery Plan which was announced by YAB. Dato’ Seri Amirudin bin Shari, Dato’ Menteri Besar Selangor on July 13th. The Economic Recovery Plan includes a Tourism Aid Package with total allocation of a staggering RM 2,600,000.00.
RM 553,000.00 from this amount was given as a one-off insentive amounting to RM 1,000 per person, on which the State Government on November 19th had officially handed over to a total of 553 recipients comprising 486 members of Selangor Tourist Guide Association (SGTA), 16 homestay coordinators authorised by MOTAC, and 51 Selangor Community Hosts.
The second element to the Tourism Aid Package is the publication of “Selangor’s Tourism Voucher” subsidy with an allocation of RM 2,000,000.00. Selangor’s Tourism Voucher has officially been activated at “Eager to Travel? Pusing Selangor Dulu” Campaign Launch held in Shah Alam on Thursday.
The Launch which was just attended by the members of the Media had been officiated by YAB. Dato’ Seri Amirudin bin Shari, Dato’ Menteri Besar Selangor, alongside YB. Tuan Hee Loy Sian, Chairman of Standing Committees of Tourism, Environment, Green Technology and Orang Asli Affairs of Selangor State, and Tuan Azrul Shah bin Mohamad, General Manager of Tourism Selangor.
The voucher is offered in the form of electronic wallet cash-backs and electronic vouchers amounting to RM 200 for each successful registrant. The vouchers have to be used to purchase from a list of tourism packages offered on the electronic wallet application, Touch n’ Go E-Wallet and marketplace application, Lazada Malaysia featured via a special micro-link; “Eager to travel? Pusing Selangor Dulu!’ Campaign.
The vouchers will commence sales on both e-commerce platform on the 8th to 31st January 2021, with the validity on the purchased packages up until 31st June 2021. In honouring the frontliners, Selangor State Government is offering a 3,000-application quota, special to Selangor’s frontliners combatting Covid-19 in the State.
At the same event, Tourism Selangor has also introduced Che Puan Juliana Evans as the Ambassador of the “Eager to Travel? Pusing Selangor Dulu!” Campaign for a 2-year appointment. Che Puan Juliana Evans will be working hand-in-hand with Tourism Selangor in promoting the campaign initiatives and Selangor’ tourism gems on her dedicated social media platform. This appointment is coherent with Tourism Selangor’s vision to reach out to a larger audience base with a “fresh” and up-to-date alternative via digital platform.
In partnership of Tourism Selangor and Malaysian Inbound Tourism Association (MITA), a total of 17 “Eager to travel? Pusing Selangor Dulu” tourism packages were also launched the same day. The partnership involves the coordination and the efforts in putting together a list of Selangor’s tourism packages which are then to be marketed by tourism agencies registered with MITA.
“Eager to Travel? Pusing Selangor Dulu!” Campaign is fueled by the digital platform with a major of part of its initiatives carried out online including the execution of Selangor e-Travel Fair, Social Media Campaign with Key Opinion Leaders (KOLs), and digital and online advertising. The advertising medium is also widened to include stand-still and digital billboards, and unipoles at several strategic locations in Malaysia.
Other initiatives include the execution of Jelajah Pesona Selangor programme to other Malaysian States, as well as a number of tourism events planned in-line, to be executed coherent with the new norms which emphasizes on the SOPs as laid out by the Malaysian National Security Council.
“Eager to Travel? Pusing Selangor Dulu!” Campaign is driven towards a well-rounded execution which also includes smart partnerships and the strengthening of relationships with tourism industry players such as hotel operators, tourism agencies, airlines, and the Media to promote Selangor’s tourism attractions on a bigger scale, including integrated tourism packages which will take tourists to all 9 Districts in Selangor.
As such, Selangor State Government through Tourism Selangor places high hopes on “Eager to Travel? Pusing Selangor Dulu!” Campaign towards biringing siginificant positive impacts onto domestic tourism in the attempt to revive the industry, which will subsequently fuel State’s economy.
For more information on the tourism segmentation and attractions in Selangor, log on to Selangor.Travel.