MEDIA RELEASE
For Immediate Release
“PUSING SELANGOR DULU!” TOUR TO JOHOR TO BOOST DOMESTIC TOURISM.
SHAH ALAM – The Selangor State Government, through its official tourism promotion agency, Tourism Selangor, will organise the ‘Pusing Selangor Dulu’ Tour to the State of Johor in 2022 as a promotional campaign for the domestic market. This tour programme will begin a series of tours in 2022, with the first stop in the state of Johor at Paradigm Mall Johor Bahru on August 13 and 14, 2022.
Tourism Selangor has introduced similar programmes in several states like as Kedah, Johor, Perak, and Terengganu in 2019 and 2020, which was previously known as the ‘Persona Selangor’ Tour. Tourism Selangor took the initiative in 2022 to re-intensify domestic tourism promotion operations in tandem with the ‘Pusing Selangor Dulu’ campaign. The ‘Pusing Selangor Dulu’ tourism promotion is intended to promote local tourism, particularly in Peninsular Malaysia’s south.
In a statement, Mr. Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor, said: “This ‘Pusing Selangor Dulu’-Johor 2022 Tour is more focused on the domestic tourism market in the State of Johor, which recorded the highest number of tourists arriving in the State of Selangor in 2021, when Control Order phase Movement (MCO) 3.0 was implemented.”
“In previous years, this programme has received a very positive response since it encouraged the tourism products of the State of Selangor to showcase and promote their products by selling them directly to the public. Therefore, this programme can boost the income of the tourism industry and promote the tourism industry in Selangor. This year’s tour mission in the state of Johor will consist of two parts: a Business to Business (B2B) session with travel agencies in Johor on August 12, and a Business to Customer (B2C) session on August 13 and 14, at Paradigm Mall Johor Bahru.” He added.
Tourism Selangor also will establish a joint venture with Malaysia Airlines and GM Klang as strategic partners for this next tour series. Malaysia Airlines collaborates with Tourism Selangor through the platform and application ‘Journify’ (https://myjournify.com), and GM Klang collaborates with Tourism Selangor to build its brand as the largest wholesale mall in the State of Selangor.
Five Local Authorities (PBT) from the State of Selangor, namely the Hulu Selangor Municipal Council, Sepang Municipal Council, Kuala Selangor Municipal Council, Kuala Langat Municipal Council, and Klang Municipal Council, will participate in the tourism exhibition booth.
More than 15 tourism operators and products, including Malaysia Airlines, GM Klang, Jumpstreet Malaysia, Chocolate Museum @ Kota Damansara, Selangor Fruit Valley, Farm in the Field, HL Restaurant & Café, Sky Mirror, Avani Sepang, Homestay Banghuris, Le Meridien Petaling Jaya, Park Inn by Radisson, The Blanket Hotels, and Eastin Hotel will offer attractive travel packages with promotional discounts of up to 50% for visitors at the exhibition booth.
Among the interesting activities that will be provided to visitors on this series of tours are the promotion of Tourism Selangor’s collaboration with Animonsta Studios through BoboiBoy animation, cultural performances from the Selangor Kembara Anak Seni Organization (PKAS) and the MahMeri Indigenous People, handicraft demonstrations, ‘Meet & Greet’ with Che Puan Juliana Evans as a Campaign Tourism Ambassador, a ‘Happy Hour’ session, and much more.
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SIARAN MEDIA
Untuk edaran Segera
JELAJAH PUSING SELANGOR DULU NEGERI JOHOR – TINGKAT PROMOSI PELANCONGAN DOMESTIK
SHAH ALAM – Kerajaan Negeri Selangor melalui agensi promosi pelancongan rasminya, Tourism Selangor akan menganjurkan program promosi untuk pasaran domestik iaitu Jelajah Pusing Selangor Dulu ke Negeri Johor bagi tahun 2022. Program jelajah untuk kali ke-enam ini akan memulakan siri jelajah pada Tahun 2022 ke Negeri Johor di Paradigm Mall Johor Bahru yang akan bermula pada 13 dan 14 Ogos 2022.
Pada tahun 2019 dan 2020, Tourism Selangor telah melaksanakan program seumpama ini di beberapa buah negeri seperti Negeri Kedah, Johor, Perak dan Terengganu yang dahulunya program ini dikenali sebagai Jelajah Persona Selangor. Pada Tahun 2022 ini, Tourism Selangor mengambil inisiatif untuk mempergiatkan semula aktiviti promosi pelancongan domestik bersempena kempen Nak Bercuti? Pusing Selangor Dulu kepada pelancongan tempatan terutama Selatan Semenanjung Malaysia.
Encik Azrul Shah Mohamad, Ketua Pegawai Eksekutif Tourism Selangor dalam satu kenyataan berkata, “Jelajah Pusing Selangor Dulu – Johor 2022 ini lebih memfokuskan kepada pasaran pelancongan domestik di Negeri Johor yang telah mencatat kedatangan pelancong yang tertinggi ke Negeri Selangor pada tahun 2021 ketika fasa Perintah Kawalan Pergerakan (PKP) 3.0 dilaksanakan. Program ini mendapat sambutan yang sangat menggalakkan dalam tahun-tahun sebelum ini kerana ianya memberi peluang kepada produk-produk pelancongan Negeri Selangor memperkenalkan dan mempromosikan produk pelancongan mereka dengan jualan terus kepada orang ramai. Justeru itu, program ini dapat meningkatkan semula hasil pendapatan ekonomi pelancongan serta memajukan ekonomi pelancongan Negeri Selangor.”
“Untuk tahun ini, misi jelajah di negeri Johor terbahagi kepada 2 bahagian iaitu sesi Sesi Business to Business (B2B) bersama agensi pelancongan di Johor yang akan diadakan pada 12 Ogos 2022, dan sesi Sesi Business to Customer (B2C) yang akan dijalankan pada 13 dan 14 Ogos 2022 di Paradigm Mall Johor Bahru.” Tambah beliau.
Pada siri jelajah yang akan datang ini Tourism Selangor akan menjalinkan usahasama bersama pihak Malaysia Airlines dan GM Klang sebagai rakan strategik. Malaysia Airlines bekerjasama dengan pihak Tourism Selangor melalui platform dan aplikasi ‘Journify’ (https://myjournify.com) manakala pihak GM Klang juga mengadakan usahasama untuk memperluaskan lagi jenamanya sebagai pusat borong terbesar melalui Tourism Selangor ke Negeri Johor.
Sebanyak 5 pihak Berkuasa Tempatan (PBT) daripada Negeri Selangor akan mengambil bahagian di booth pameran jelajah seperti Majlis Perbandaran Hulu Selangor, Majlis Perbandaran Sepang, Majlis Perbandaran Kuala Selangor, Majlis Perbandaran Kuala Langat dan Majlis Perbandaran Klang.
Manakala sebanyak lebih 15 operator dan produk pelancongan akan mengambil bahagian dalam booth pameran dengan menawarkan jualan pakej pelancongan menarik dengan diskaun promosi sehingga 50% untuk para pengunjung seperti, Malaysia Airlines, GM Klang, Jumpstreet Malaysia, Chocolate Museum @ Kota Damansara, Selangor Fruit Valley, Farm in the City, HL Restaurant & Café, Sky Mirror, Avani Sepang Goldcoast Resort, Homestay Banghuris, Le Meridien Petaling Jaya, Park Inn by Radisson, The Blanket Hotels, dan Eastin Hotel.
Antara pengisian dan aktiviti menarik yang akan disediakan kepada para pengunjung pada siri jelajah ini adalah promosi kerjasama Tourism Selangor bersama Animonsta Studio melalui animasi BoboiBoy, Persembahan kebudayaan daripada Pertubuhan Kembara Anak Seni Selangor (PKAS) dan Orang Asal Kaum MahMeri, demonstrasi kraftangan, sesi ‘Meet & Greet’ bersama Che Puan Juliana Evans, Duta Pelancongan Kempen Pusing Selangor Dulu, sesi ‘Happy Hour’ dan banyak lagi.
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